Natura (EVO) sells out!

Good thing I switched to raw. :rolleyes: If this buyout happens, I suspect it won't be long before we see changes in the food like we did with Canidae...


From dogfoodproject.com
Procter & Gamble acquires Natura Pet Products
Admin | May 5, 2010 1:46 pm

I'm very sad to report that Natura Pet Products (manufacturing the Innova, Evo, Healthwise and Karma lines of pet food) sold out to Procter & Gamble, which is also the parent company of Iams and Eukanuba.

http://www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-newsArticle&ID=1422726

"It's time for the right company to take our brands to the next level of growth. P&G is that company," said John Rademakers, founder and owner of Natura Pet Products. "We know that P&G will honor our history as they capitalize on their strengths to build these brands."

It may be the right thing to do for the company and its profits, but I doubt very much that this is the case for the pets who are consuming these products on a daily basis. Personally I disagree with so much of P & G's business practices and ethics that I do not buy any of their brands.

http://www.pg.com/en_US/brands/index.shtml

 

wow I am also glad I switched to raw myself now thanks for posting!

 

Bad news bears! I am liking my chicken noodle right now but for the people who dont like Diamond idk whats the next best choice...