Pedigree Dogs ad shot 1000 FPS using the Phantom camera

[ame]http://www.youtube.com/watch?v=mUCRZzhbHH0&feature=player_embedded[/ame]

Slow motion does wonders for letting us see the nuances of our dogs’ movements and expressions. This gorgeous slow-mo video — as it turns out, a commercial for Pedigree — has an interesting story behind it. Here are some tidbits from Creativity Online:

Director Bob Purman used a Phantom camera at 1,000 fps (frames per second) to capture these expressive canines in action.

The director was initially charged with shooting two spots, a “Catch” and a “Jump” execution. The director says: “The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs’ eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog’s facial expressions.

Video: Slow-Motion Dogs

 

Thank you. Someone on PBC looked up the camera price...$117,500.00 :eek: